As I wrote Follow the Yarn, I felt ALARMED at where the project was taking me. I found myself writing about my parents’ divorce, their deaths, and my feelings about it – all this in what was supposed to be a knitting book!
When I finally understood that the book I was writing was more truly a story of healing and self-discovery (along with a heap of knitting tips), then the trouble really began.
Well-meaning advisors would ask: Who is your audience? What is your niche? Who do you want to reach: women who knit, or women who are interested in personal development?
I couldn’t answer those questions, I couldn’t define my audience, and I certainly couldn’t write to the demographics.
As I wrote, I was undergoing a personal transformation into a new career as a coach and author. Advisors urged me to become the ‘yarn lady’ and center my coaching around yarn metaphors.
It felt so uncomfortable. Yarn and knitting was a vehicle for me to arrive at my truth, but I did not want to be stuck there.
I Produced a Platypus
All this well-meaning advice made me feel awful. Instead of a concise book directed at a niche market, I had produced a ‘platypus’ of a book: neither fish nor fowl, but a strange mash up of genres, an egg-laying mammal with a duck beak and webbed feet.
Could I love a platypus? Even if it was my own platypus?
Where would I fit in? Should I even pursue this odd project?
The Amazon Kindle Launch
But when it came time to launch the book on Kindle, I was in for a surprise.
My platypus really performed.
Instead of competing in the overcrowded ‘self-help’ category, my book zoomed to the top of the bestseller list in the ‘crafts’ and ‘knitting’ categories.
Instead of being one more voice in a crowded church, preaching to the choir, the knitting community, bless its heart, took up arms (not knitting needles and crochet hooks, but keyboards) and shared and shared and shared about the launch of Follow the Yarn.
On Day 1, I went to sleep, well pleased with the 100+ downloads. On Day 2, I woke up to an astonishing 1,000+ downloads. By the end of the launch, on Day 3, close to 5,000 copies of the book had been downloaded, and it was #1 Kindle Bestseller in both its categories.
The Moral of the Story
Follow your heart and don’t worry so much about how you are ‘supposed’ to do things.
Follow the yarn of YOUR story and what YOU need to do, and all will be well in ways that you could not have even imagined.
You can get Kindle Bestseller Follow the Yarn – a story of knitting and self-discovery – at http://amzn.to/1ygKrI7
Leave a comment about the post, and about your story of following your heart – or the opposite. Hey – it’s all learning, just some earning is more fun than others!
Reba Linker is Life Coach and Author of Kindle Bestseller Follow the Yarn, and The Little Book of Manifesting Big! Click here to get your free copy.